People-First Marketing really is the secret to mastering reliable and steady streams of new audiences who know, like and trust your brand with greater ease. People-First marketing is a strategy that takes the focus off of vanity metrics like CTRs, CPCs, and CPMs…and, instead, puts the focus on generating sales with a customer-centric marketing experience. This experience considers real-life human behavior and provides the potential customer with a natural marketing experience that strategically provides all of the information someone might require to feel informed and comfortable enough to make a purchase decision..
It’s lots of work to increase your top-line revenue, let alone successfully enjoy a steady stream of new prospects who know, like, and trust your brand…and you may believe you can’t grow your brand in a competitive market or industry without spending ungodly amounts of money. We’ll show you how to avoid that line of thinking, along with the most common small or medium sized business owner mistakes, to help you achieve your goals faster.
Introduce your brand as a viable solution for the problem your potential customers face and do so in a way that builds a foundation to establish your brand as an authority in your industry--even if you’re relatively unknown.
Reinforce your position as an authority in your industry by providing content that not only provides value to potential customers, but that your audience actually looks forward to consuming and sharing with others.
Provide enough meaningful information and content to your audience so that when it comes time to make a purchase decision, your brand is the no-brainer choice because you’ve nurtured a brand/customer relationship built on trust and value.
Combined, we have over 20 years of Advertising Agency and Video Production experience–serving Small Businesses, Government and Municipal Agencies, Real Estate Brokerages, Casinos, eCommerce businesses, and many, many more.. Over the past five years, We’ve created a number of People-First marketing strategies designed to help our clients build their brand.
Our flagship system is called People-First Marketing. This system is light years beyond the outdated and ineffective strategies most marketers still impose upon their clients. People-First Marketing dives deep into the social media marketing world to help you become an authority and establish brand awareness in your industry without ever worrying about where your next customer will come from.
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The firm wanted to generate leads of Camp Fire victims prior to an impending deadline (15 days) to file claims against PG&E. Due to the public spotlight of the case and potentially enormous settlements available, competition for leads was fierce
Multiple discovery meetings, extensive Facebook campaign buildout (audiences, creative, placements, funnel strategy), email sequence comprised of several copy variations, systems integrations
Facebook Lead
Generation Campaign
Email Sequence
49 qualified leads (CPL = $52)
59% email open rate
Generate leads for a monthly recurring car wash membership with an offer of a free month of car washing
Funnel build of 10 different Facebook and Instagram campaigns that operated in conjunction with a customized ManyChat Bot sequence
Facebook Lead Generation Campaign
ManyChat Bot Sequence
1010 leads (CPL = $4.45) with an anticipated retention rate of 20% (~142) becoming monthly paid memberships at an average of $30/month/ea.
Vanity Metrics: 353 Shares and 135 new Page Likes
I asked We Market For Humans to put together a video that would showcase some Noon Rotary Club of Chico members. As 2018-2019 Rotary President, I challenged our members with the question, "What's Your Why?" I had no idea what I really wanted or how to proceed, but he KNOCKED IT OUT OF THE PARK!
I was tasked to revamp our marketing strategy and went at it myself for a couple weeks and realized I was far out of my depth. We discovered Marcus and Storey based on a recommendation of another company they work with. After working with Marcus and Storey for some time, I would definitely recommend working with them. They do a fantastic job and we’ve seen great results so far.
The thoughtfulness they put in to making sure they are recommending products and platforms they feel meet client needs and goals is obvious. They are always open and wanting to talk strategy and challenge the status quo of how things have been done in the past.
Marcus is an ace when it comes to full service media solutions particularly when it comes to video creation, production and strategy. He can really take video and do great things and he knows how it fits together with platforms such as Facebook. I had the pleasure of working together with Marcus on a larger project and besides knowing how to get results he's a great communicator with attention to detail which makes all the difference on involved marketing campaigns. If you get the chance to work with We Market For Humans, take it!
Schedule this free one-on-one session to find out how!
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